The framework
How the analysis fits together
Most analysts pick one lens. This research uses four — and the discipline is in how they combine, not in which one wins.
Fusion analysis is a term closely associated with Ralph Acampora, a co-founder of the Market Technicians Association (now the CMT Association). He framed fundamental, technical, and quantitative analysis as one combined view rather than three rival camps. The workflow here follows that spirit and puts economics first — a top-down read of the environment before any single company is valued. The approach is CMT-aligned by design: I have passed all three CMT Program examinations — charter pending qualifying experience.
I (01) · Economics — first
The regime sets the stage
Start top-down. What environment are we in — high rates or low, by how much — and how does that regime benefit or hurt specific industries? A cost of capital that punishes long-duration growth in one regime can reward it in the next. The macro backdrop is decided before a single company is looked at, because it sets which parts of the market are even worth the work.
II (02) · Fundamental — next
The how and the why
Next comes valuation of specific firms, through the lens value and growth investors share: forecasting future cash flows and discounting them to present value. When you buy a stock you are really paying for the growth of those future cash flows and the company's expansion — not the trailing number. A discounted-cash-flow view states that directly: a business is worth the present value of the cash it will produce.
Around the number sit management analysis and competition analysis — who is running the business and what protects it. Fundamentals are mostly the how and the why.
III (03) · Quantitative — then
Test the data, hold it loosely
We live in a data-driven world, so the data earns a scientific test — technical, fundamental, and economic data alike. Quantitative work is where a claim meets evidence: does the relationship hold out of sample, or only in the story? But a model is never perfect. Real-world conditions change fast, so the models are held loosely — inputs to a judgement, not a substitute for one.
IV (04) · Technical — last
Price discounts every forecast
To my mind, technical analysis is the analysis of all forecasts. Its founding premise is that price discounts everything — so every fundamental view, every quantitative test, every piece of economic data is already forecast into the price. To read price is to read the sum of what the market has concluded, which is why it goes far beyond reading a chart, the one thing most people associate it with.
That premise is also why it works when markets are efficient and when they are inefficient: what changes between those states is how much information the price has absorbed, not whether price is worth reading. And efficiency is not fixed — it varies with what the market and the economy are doing, and with the regulations, accounting standards, and government policy that let information flow freely in the first place.
Done well, it reads the psychology of investors — their decision-making, and where they may go next — through supply and demand. It is an art with deep, under-explored domains of knowledge.
Newer tools keep expanding what it can see. Relative Rotation Graphs (RRG), created by Julius de Kempenaer, a CMT, have been on the Bloomberg terminal since January 2011 (and on StockCharts since 2014); they plot relative strength against its own momentum, so you can read rotation and positioning across a whole group of assets at once. I treat RRG as part of economic forecasting — rotation across sectors and assets is the cycle showing its hand.
Why the sequence
Each stage narrows the funnel
The order is the point. Economics sets the opportunity set; fundamentals say what a business is worth; quantitative work tests whether the evidence survives; technicals time the entry and size the risk. By the time a decision is made, all four reads have been fused into one call — each stage narrowing the funnel toward it. No single lens gets to decide alone, and none is skipped.
And in the end, investing is part science and part art. The quantitative work is the objective part — it guides the analysis and keeps it honest. The decision itself is subjective: what to weight, when to act, when to wait, how much to risk. That judgement is the art the science exists to inform.
Ken Capital is an independent research portfolio published by KenKen Studios LLC. Nothing on this site is investment advice.